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Course Outline
Marketing on the Internet
- What is socialmedia? Phenomenon of online communities
- Examples of current Internet campaigns
- The main advantages of social media over traditional communication channels
- Social Media and Advertising
- Business benefits resulting from the campaign socialmedia
- Selection of the communication channel
- E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
- Basic terminology in e-marketing
- Targeting online advertising
- The performance indicators
- Efficiency and optimization activities
- Social networks: scopes, operation, function
- Building a community around the brand - goals and methods
- Engagement Marketing on social networks
- Word of Mouth Marketing - Opportunities and threats and a code of good practice.
- Viral Marketing - how to design a successful viral campaign
- advertising campaigns
- Handling of critical situations
Overview and specifications of basic communication platforms and their use in various industries
- Microblogs
- Discussion Forums
- YouTube
- Our class
- Company blog
- Services news
- Citizen journalism
- Cooperation with bloggers
Image creation
- Create a campaign image on the web
- Basic principles of creating communication strategies in social media
- Effective communication on the internet
- Language Internet.
- What to focus on and with what to give up.
- Mobile technologies.
- Rules for a good e-mailing
- Newsletters
Analysis and monitoring whether our actions are achieving the intended benefits
- Available analytical tools and their application in practice:
- Statistics Facebook and YouTube
- Google Analytics
- Available Social Media Monitoring Tool
- Practical measurement of ROI, the cost of obtaining the user / customer and their activation
- Assessment of the impact of Social Media on the image of the brand as a whole
Case studies
Completion of training and assessment
7 Hours