Business Analysis Training in Marrakesh

Cost-effectiveness analysis (CEA) is a structured method for comparing alternatives by examining the relationship between resources used and outcomes achieved.

This instructor-led, live training (online or onsite) is aimed at intermediate-level practitioners who wish to apply cost-effectiveness methods to support informed, rational, and evidence-based decision making across a variety of sectors.

By the conclusion of this course, participants will be able to:

• Define cost-effectiveness questions and establish evaluation criteria.
• Identify, classify, and quantify relevant costs and outcomes for diverse scenarios.
• Apply analytical frameworks to compare alternatives using cost-effectiveness ratios.
• Assess uncertainty, validate assumptions, and clearly communicate evaluation results.

Format of the Course

• Facilitated presentations supported by real-world examples.
• Applied exercises to reinforce analytical techniques.
• Interactive problem-solving in a guided workshop environment.

Course Customization Options

• Customized versions of this training are available upon request.

Business Analysis is the discipline of identifying business needs and determining solutions to business problems through requirements gathering, documentation, and process improvement.

This instructor-led, live training (online or onsite) is aimed at entry-level business analysts and project participants who wish to understand the role of a BA and build practical skills aligned with industry best practices.

By the end of this training, participants will be able to:

• Understand the responsibilities and skills of a Business Analyst.
• Apply the principles of the Software Development Life Cycle (SDLC).
• Use BABOK as a reference framework for analysis tasks.
• Document functional and non-functional requirements effectively.
• Apply key techniques for eliciting requirements from stakeholders.

Format of the Course

• Interactive lecture and discussion.
• Hands-on use of BA tools and document templates.
• Guided exercises focused on real-world analysis scenarios.

Course Customization Options

• To request a customized training for this course based on your industry or projects, please contact us to arrange.

Modeling and Documentation for Business Analysis is a practical course focused on standard modeling languages and tools used to capture, visualize, and validate business requirements and processes.

This instructor-led, live training (online or onsite) is aimed at professionals with limited or no experience in modeling who wish to apply industry-standard techniques like UML, BPMN, and wireframing tools to improve clarity and communication in business analysis projects.

By the end of this training, participants will be able to:

• Use UML diagrams to represent functional requirements and system behavior.
• Model business processes using BPMN standards.
• Create clear and structured use case diagrams and documentation.
• Design wireframes and interactive prototypes using Figma and Balsamiq.

Format of the Course

• Interactive lecture and discussion.
• Hands-on use of modeling tools in sample project scenarios.
• Guided exercises focused on process, requirements, and UI modeling.

Course Customization Options

• To request a customized training for this course based on your organization’s standards or preferred toolset, please contact us to arrange.

Insurance in the Digital Era is an applied overview of how digital transformation reshapes products, operations, and customer engagement in the insurance industry.

This instructor-led, live training (online or onsite) is aimed at intermediate-level insurance professionals who wish to understand and apply digital technologies, data-driven strategies, and innovation frameworks to modernize insurance offerings and operations.

By the end of this training, participants will be able to:

• Explain the role of AI, Big Data, IoT, and automation in modern insurance workflows.
• Identify InsurTech trends and how they affect the insurance ecosystem.
• Design customer-centric strategies enabled by digital tools and data insights.
• Apply data-driven approaches to risk management and decision making.
• Develop an innovation and change management approach suitable for insurers.
• Assess real-world case studies and translate lessons into local initiatives.

Format of the Course

• Interactive lecture and discussion.
• Case study analysis and group workshops.
• Practical exercises and action planning for participants’ organizations.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Requirements Engineering (RE) is a key discipline within software and systems development, focused on identifying, documenting, and managing the needs and constraints of stakeholders to ensure project success.

This instructor-led, live training (online or onsite) is aimed at intermediate-level professionals who wish to deepen their understanding of practical Requirements Engineering while preparing for the IREB CPRE – Foundation Level certification exam.

Upon completion of this training, participants will be able to:

• Understand and apply the key concepts and terminology defined by the IREB CPRE Foundation syllabus.
• Identify and elicit requirements using effective and context-appropriate techniques.
• Model, document, and validate requirements for real-world projects.
• Manage requirements changes, traceability, and prioritization throughout the project lifecycle.
• Use Requirements Engineering tools and best practices to enhance communication and project outcomes.
• Be fully prepared to take and pass the IREB CPRE – Foundation Level certification exam.

Format of the Course

• Interactive lecture and discussion.
• Case-based exercises and collaborative workshops.
• Exam preparation sessions and practice questions.

Course Customization Options

• Additional modules or industry-specific case studies can be added on request.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at business professionals who wish to learn intermediate-level skills for managing organizational charts using OrgPlus 6.

By the end of this training, participants will be able to:

• Handle large data sets with sophisticated formatting tools.
• Create data visualization reports and directories.
• Use OrgPlus printing, exporting, and publishing features.
• Navigate complex charts with ease.

This course has been created for business analysts who want to use BPMN 2.0 extensively in their projects.

It focuses on practical aspects of all BPMN 2.0 specification as well as implementations of common patterns.

It is a series of short lectures followed by exercises: the delegates will have a problem described in English, and will have to create a proper diagram for each problem. After that, the diagrams will be discussed and assessed by the group and the trainer.

This course doesn't cover execution part of BPMN, it focuses on analysis and process design aspects of BPMN 2.0.

This workshop is designed for experienced Business Analysts, Product Owners, and User Researchers who want to master advanced techniques that drive real business value. Through hands-on exercises and practical tools, participants will learn to analyze complex data, optimize processes, engage stakeholders, and translate strategy into action using OKRs. By the end, they’ll have a clear toolkit to boost impact and deliver measurable results.

This course focuses on the business analyst role to be successful on Agile projects. Course participants will learn how to cooperate with the Team, Product Owner, Scrum Master as well as with the Customer to facilitate the development process. Participants will go through a mock project practising common scenarios.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level individuals who wish to use generative AI tools to support the daily work of a business analyst, including analysis, documentation, information structuring, and stakeholder communication.

By the end of this training, participants will be able to:

• Understand the real capabilities and limitations of GenAI models (e.g., hallucinations, context windows).
• Be able to use AI as an advanced tool supporting thought and analytical processes.
• Learn how to create precise requirement structures and technical documents using AI.
• Accelerate conceptual work, from hypothesis generation to documentation drafting.
• Consciously evaluate the quality and substantive correctness of AI-generated outputs.
• Gain knowledge on the safe and ethical use of AI tools concerning corporate data

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level individuals who wish to integrate Strategic Agility and Quality Assurance, ensuring that quality becomes a catalyst for strategy rather than a hurdle, and that agility is grounded in repeatable, high-quality processes.

In modern business, organizations often face a "Trade-off Paradox": the faster they try to adapt to market changes, the more their quality standards tend to slip. Conversely, rigid quality processes often slow down innovation.

Strategic Agility addresses the problem of organizational "inertia"—the inability to react to environmental volatility. Quality Assurance addresses the risks of "process decay" during rapid scaling or pivoting. 

By the end of this training, participants will be able to:

• Understand the concept of strategic agility.
• Connects strategy with operational activities.
• Identifies areas requiring quality control.
• Applies basic quality assurance mechanisms

Summary:

A business/systems analyst solves business problems by designing information systems which execute the strategy defined by the business. These IT solutions generally achieve one of the following goals for the business: implement a new business process, increase efficiency and productivity of existing business processes, or reduce operating costs of existing processes.

This course is intended for Business Analysts including those who may want to go on and prepare for an IIBA Certification (CCBA or CBAP) and is consistent with the framework outlined by the BABOK® Version 3.0

Objectives:

• Identify the critical principles, activities, tasks, and techniques outlined in the BABOK® V3.0
• Understand the core knowledge areas, activities, tasks, deliverables, and their relationships:

Key Definitions:

BABOK® (Business Analysis Body of Knowledge) Standard for practice of business analysis and serving as a framework describing the tasks that must be performed.

CCBA® (Certified of Competency in Business Analysis) A certification offered through the International Institute of Business Analysis (IIBA) requiring passing a test based on the BABOK® only after application approval which is based on education and experience.

CBAP®(Certified Business Analysis Professional) A certification offered through the International Institute of Business Analysis (IIBA) requiring passing a test based on the BABOK® only after application approval which is based on education and experience.

This course will show you how to:

• Perform key functions of the business analyst by applying a solid business analysis framework
• Conduct a business needs analysis to elicit stakeholder requirements
• Apply business analysis techniques to identify key problems and potential opportunities in your enterprise
• Create effective requirements and communication plans
• Analyse and specify requirements using industry best practices
• Manage solution assessment and validation

Audience:

Business consultants, Business analysts, Project Managers, IT professionals.

• Start your business analysis career by obtaining a respected certification
• Learn to identify and assess options for improving your business
• Acquire skills to support successful business change programs within your organization

Participant Profiles

CxO, Operation Managers, Enterprise Architects, Business and System Analysts and Designers

Objective

This introduction seminar provides you with an overview of the digital business models, business and enterprise architecture frameworks as well as methodologies that organizations are trying to focus on to increase their business agility facing disruptions of the digital age.

In particular, this seminar aims at helping you to understand frameworks and reference architectures that are used worldwide to align digital business models and IT system architectures with the changing competitive landscape.

Objective:

Helping Business Analysts to understand how to efficiently model and validate their business processes and resources in order to increase business agility of their organization on the basis of their target architecture and changing market needs.

This 2 day training course aims at helping delegates to learn how to model their business processes and resources in order to adapt them to changes of their goals, strategies and impacted capabilities as part of the target architecture. On the basis of the key elements of business performance (strategies, tactics, KPI, business capabilities, etc...), delegates learn there how to elaborate a vision centric business process and resource cartography. Then, only using the appropriate BPMN and UML notation adapted to their language, they understand how to adapt them to changing strategies, tactics and policies.

This course has been created for anyone responsible for modelling processes in BPMN 2.0.

It focuses on practical aspects of all BPMN 2.0 specification as well as implementations of common patterns.

It is a series of short lectures followed by exercises: the delegates will have a problem described in English, and will have to create a proper diagram for each problem. After that, the diagrams will be discussed and assessed by the group and the trainer.

This course focuses on understand the BPMN diagrams but also covers basic part of the execution part of BPMN.

Audience:

Delegates who have an interest in Process Modelling will benefit from attending this business process modeling notation training course including:

• Business and Process Analysts
• Process Designers and Implementers
• Project and Programme Managers
• Anyone involved with business change and transformation.

The course will cover how to:

• Select, organise and implement a business re-engineering project
• Achieve competitive advantage by capitalising on technology and the use of UML tools
• Maximise customer satisfaction by matching process design to customer needs
• Identify typical symptoms of business process dysfunction
• Redesign workflow and structure successfully within the business
• Ensure the best practice through the application of business patterns

A business/systems analyst solves business problems by designing information systems which execute the strategy defined by the business. These IT solutions generally achieve one of the following goals for the business: implement a new/novel business process, increase efficiency and productivity of existing business processes, or reduce operating costs of existing processes.

This course is intended for those who are moving into the Business Analysis profession and who may, after any pre-requisites are met, be interested in taking the CBAP certification examination by IIBA (www.iiba.org).

Who should attend?

• Entry-level IT Business Analysts
• Self-taught IT Business Analysts wanting to fill in the gaps and put all the pieces together
• Systems Analysts and programmers interested in expanding their role into the business area

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level individuals who wish to use to develop skills in business and process modeling for a better understanding of the organization, products, and dependencies between processes, data, and stakeholders.

By the end of this training, participants will be able to:

• Understand the role of models as key communication tools in business analysis.
• Be able to select the right modeling method (BPMN, UML, SIPOC, Business Model Canvas) for a specific business goal.
• Know how to decompose complex business processes into clear diagrams.
• Identify touchpoints between processes, data, and system actors.
• Be able to assess the correctness and effectiveness of created business models.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level individuals who wish to prepare to effectively plan, lead, and support organizational changes, taking into account human, communication, and process factors.

By the end of this training, participants will be able to:

• Understand the psychological and structural mechanisms of organizational change.
• Be able to independently plan comprehensive Change Management activities.
• Identify risks and diagnose sources of resistance to change.
• Be able to actively support stakeholders at every stage of the transition process.
• Apply professional communication tools tailored to various audience groups. 

The course covers contemporary development principles and practices, including the place of project management, testing and business analysis, within Agile and traditional Waterfall contexts.

The course is intended to be workshop-style with opportunities for delegates to ask questions and explore real life application of the content.

This course comprises a series of modules with each module designed to take 1.5hrs, ie 1 training day would consist of 4 modules.

Intended Audience

This course is aimed at those who want to gain a rapid overview of contemporary Waterfall & Agile software development and the impact on project management, testing and business analysis.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level who wish to use the course aims to develop the skills of conscious data analysis and translating analytical results into business conclusions and recommendations that support operational and strategic decisions.

By the end of this training, participants will be able to:

• Understand the role of data in modern decision-making processes.
• Be able to assess data quality and its business relevance.
• Apply intermediate data analysis techniques (trends, segmentation, scenario analysis).
• Distinguish between correlation and causation when interpreting results.
• Formulate precise, evidence-based insights and recommendations.
• Effectively communicate complex analytical findings to decision-makers. 

There are plenty of tried and tested patterns widely available to everyone. Sometimes it is a matter of changing the names and implementing the pattern in a specific technology. It can save hundreds of hours, which otherwise would be spent on design and testing. Training Goals This course has two goals: first, it allows you to reuse widely-known patterns, second, it allows you to create and reuse patterns specific to your organization. It helps you to estimate how patterns can reduce costs, systematize the design process and generate a code framework based on your patterns. Audience Software designers, business analysts, project managers, programmers and developers as well as operational managers and software division managers. Course Style The course focuses on use cases and their relationship with a specific pattern. Most of the examples are explained in UML and in simple Java examples (the language can change if the course is booked as a closed course). It guides you through the sources of the patterns as well as showing you how to catalogue and describe patterns which can be reused across your organization.

Insurtech (a.k.a Digital Insurance) refers to the convergence of insurance + new technologies. In the field of Insurtech "digital insurers" apply technology innovations to their business and operating models in order to reduce costs, improve the customer experience and enhance the agility of their operations.

In this instructor-led training, participants will gain an understanding of the technologies, methods and mindset needed to bring about a digital transformation within their organizations and in the industry at large. The training is aimed at managers who need to gain a big picture understanding, break down the hype and jargon, and take the first steps in establishing an Insurtech strategy.

By the end of this training, participants will be able to:

• Discuss Insurtech and all its component parts intelligently and systematically
• Identify and demystify the role of each key technology within Insurtech.
• Draft a general strategy for implementing Insurtech within their organization

Audience

• Insurers
• Technologists within the insurance industry
• Insurance stakeholders
• Consultants and business analysts

Format of the course

• Part lecture, part discussion, exercises and case study group activities

In this instructor-led, live training in Marrakesh, participants will gain an understanding of the technologies, methods and mindset needed to implement a Fintech strategy.

This training is aimed at managers who need to gain a "big picture" understanding of Fintech, break down the hype and jargon, and take tangible first steps towards the adoption of new technologies applicable to financial business and services.

By the end of this training, participants will be able to

• Present viable Fintech strategies for their organization.
• Understand and explain the role and functionality of key technologies.
• Draft an action plan for introducing new technologies in step-by-step fashion.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level individuals who wish to  focuses on the Financial Sector and IT Industry. We move beyond simple definitions to explore how heavy regulations and risk management frameworks dictate the pace of innovation and operational decision-making. We analyze the mechanics of software delivery, the shift from legacy models to SaaS, and the critical challenges of scalability and security. We conclude by defining the evolving role of the Consultant and Analyst as a strategic bridge between business goals and technical execution.

By the end of this training, participants will will transition from being "service providers" to "trusted advisors" who can anticipate industry shifts and propose solutions that resonate with the client’s specific strategic reality.

Model Based Development (MBD) is a software development methodology that enables faster, more cost-effective development of dynamic systems such as control systems, signal processing and communication systems. It relies on graphic modeling rather than the traditional text based programming.

In this instructor-led, live training participants will learn how to apply MBD methodologies to reduce development costs and accelerate the time to market of their embedded software products.

By the end of this training, participants will be able to

• Select and utilize the right tools for implementing MBD.
• Use MBD to carry out rapid development in the early stages of their embedded software project.
• Shorten the release of their embedded software into the market.

Format of the course

• Part lecture, part discussion, exercises and heavy hands-on practice

Objective:

Helping Technical Analysts and Designers to understand how to go through software implementation of the requirements, ensuring traceability between business specifications and the software code.

This 2 day training course aims at assisting technical analysts and designers in designing specifications described by the business analysts. After transformation into software component representations, the resulting system components trace system requirements toward software component structures.

Finally, these technical specifications are implemented in software code and tested upon component basis. The resulting software components provide good level of reactivity to changes as they allow to trace separately toward the implementation level the system behaviours layer by layer (from the user interfaces toward business objects layer through the application components where the usage choices of the actors are stored.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at persons who wish to understand requirements analysis and conduct requirements analysis efficiently and accurately using analysis techniques for their projects.

By the end of this training, participants will be able to:

• identify different types of requirements.
• understand the overall concepts of, and activities within, requirements analysis.
• be familiar with the requirements analysis methodology.
• use different requirements analysis techniques to their advantage.
• structure requirements in order to communicate efficiently with architects and developers through an iterative requirement gathering process.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level individuals who wish to use comprehensive program designed to bridge the gap between identifying organizational challenges and implementing secure, data-driven solutions. This instructor-led, live training (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level individuals who wish to use focus on analytical precision: moving beyond surface-level symptoms to find the root causes of business issues and structuring them for clear decision-making. Strategic foresight, teaching participants how to quantify uncertainty through formal risk assessment, evaluate potential impacts, and develop robust response strategies

By the end of the course, participants will have a toolkit for transforming vague business obstacles into actionable, de-risked project plans.

This course demonstrates through hands-on practice the fundamentals and applications of software engineering, requirements engineering and testing.

This instructor-led, live training in Marrakesh (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level addresses the difficulty of transforming passive or resistant observers into active, supportive partners through systematic analysis and psychological insight.

In complex business environments, the success of a project rarely depends on technical execution alone; it hinges on the support of the people involved. The primary challenge in Stakeholder Management is navigating the "web of influence"—understanding that different parties have competing priorities, varying levels of power, and subjective definitions of success. Without proactive management, projects often face "hidden blockers," sudden shifts in support, or communication breakdowns. 

By the end of this training, participants will be able to:

• Identify stakeholders,
• Analyze their influence and expectations,
• Select appropriate communication strategies,
• Handle conflicts of interest,
• Build long-term relationships. 

Process mining, or Automated Business Process Discovery (ABPD), is a technique that applies algorithms to event logs for the purpose of analyzing business processes. Process mining goes beyond data storage and data analysis; it bridges data with processes and provides insights into the trends and patterns that affect process efficiency. 

Format of the Course

• The course starts with an overview of the most commonly used techniques for process mining. We discuss the various process discovery algorithms and tools used for discovering and modeling processes based on raw event data. Real-life case studies are examined and data sets are analyzed using the ProM open-source framework.

Course Audience:

Managers who want to understand BPMN diagrams, Business Consultants, Business Analysts, Business Process Engineers, System Analysts and anyone who is involved in analyzing and planning Business Processes using standardized, unified modelling notation.

Course Goals:

• Produce high-quality process diagrams
• Model in the BPMN process notation
• Capture as-is process information
• Implement optimized process flows for people-intensive processes
• Simplify complex process definitions and break them into more manageable pieces

The course aims at teaching the practical knowledge and learning BPMN modeling skills at the Intermediate and Advanced levels.

The ideal participant is a business analyst training, meaning the person discovering, identifying, gathering and analyzing user requirements to the system. - The advanced computer application developers and system architects interested in the prospect of creating business processes, system and custom drivers.

The course does not address issues Executable BPMN level.

Training is conducted in much the dominant technique in the form of a computer (~ 90%), during which the one hand, we translate real business situations for BPD, on the other hand ready to interpret diagrams assessing their practical utility.

The course is very intensive practical course in the strict sense, the training did not deal with in any way, theoretical considerations of BPMN.