AI is rapidly becoming the foundation of modern product management — transforming how we discover customer needs, define solutions, and make decisions. Just as electricity revolutionized industry, Artificial Intelligence is reshaping how products are built, validated, and evolved.
This instructor-led, live training (online or onsite) is aimed at Product Owners, Scrum Masters, and Agile Coaches who want to understand how AI can enhance product ownership and strengthen decision-making.
By the end of this training, participants will be able to:
- Understand the fundamentals of Artificial Intelligence and differentiate between traditional AI and Generative AI (GenAI).
- Apply the seven preferred stances of a Product Owner (including the new Orchestrator stance) and use AI to strengthen each stance — such as Visionary, Experimenter, or Customer Representative.
- Master effective prompting and treat AI tools as intelligent collaborators with specialized skills.
- Deepen customer understanding and create AI-supported personas for hypothesis testing and discovery, while maintaining authentic customer contact.
- Develop and communicate a clear product vision using structured frameworks like the 3x3 Framework, leveraging AI to shape and visualize narratives.
- Use Generative AI tools to accelerate prototyping and hypothesis testing, such as generating mock-ups or product concepts.
- Support product decisions by using AI tools to analyze, prioritize, and evaluate features based on value, feasibility, and user impact.
- Automate or delegate routine daily tasks (emails, stakeholder management, note-taking) using AI to focus on strategic and creative work.
- Lead discussions on AI ethics, bias, and data security, ensuring responsible and sustainable AI adoption.
- Identify and design valuable AI use cases tailored to the specific product and organizational context.
- Explore and experiment with around 20 different AI tools and models — from productivity assistants and prototyping platforms to generative video, image, and coding solutions.
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